Getting Social - Why Travel Professionals Need to Use Social Media ...

In addition, most hotels and destinations have the tendency to only be reactive in the social media space; attempting to remove negative TripAdvisor reviews or censoring content on Facebook. ... then that equates to less space occupied by competing sites, such as Expedia and TripAdvisor; all of which are vying to book a more expensive reservation. By implementing a strong social media program, you are able to inch out the competition and stake a greater claim on this ...